Brief: To create a TVC for Homefoodi for creating a preference for home-cooked food, thus the preference for the brand amongst the people. To position the Home Chefs as masters and their food as their art.
Approach: The major challenge that we faced was to bring in the excitement for home-cooked food.
We developed the communication around the message "behind every master chef there is a home chef, the mother." It assisted in creating the perception of home food as tastier, and no less than a masterpiece of hidden recipes, and with the Midas touch of their Mom.