Airtel Payments Bank

Brief: To develop a retail visibility strategy and solution for reinstating the perception of Airtel Payments Bank inside the existing stores.

Execution: A research was conducted in which retailers, customers, and the prospects were interviewed to gain deeper insights about Airtel Payments Bank's perception at the outlet. The research provided the conclusion that Airtel Payments Bank lacks the guise of a Bank and it appears more like a recharge point or a general store. To resolve it, various branding elements were developed to reinstate Airtel Payments Bank's visual identity as a bank.