Digital Marketing Guide With Top Ranking Factors For 2023
The Digital landscape is growing at a rapid pace. Today, users tend to browse through their mobile devices instead of regular desktops. As per the latest statistics, more than 7 billion searches are made every day, of which Google holds over 92% of the search engine market share & Digital Marketing.
Google Algorithms
The search engine alters its algorithms, based on the changes in user behavior every now and then. Ever thought, about how exactly the Google algorithms work and calculate consideration points when crawling pages on the Internet? People aren’t aware of these considerations, as Google has never officially listed all the factors it takes into account for ranking websites on the first page. However, Google has stated that it takes into account 200 ranking signals when determining organic search page rankings.
Ranking Factors
Google’s search engine results pages (SERPs) consider many Domain related, on-page, off-page, website-level, and various technical SEO factors to calculate a rank for a specific keyword. OTB Strategy is a leading digital marketing company in Delhi that adopts a 360° approach for SEO, SMO, content, and paid marketing to take your business a notch higher than rivals, in the online marketplace.
Top Ranking Factors
Google’s search engine results pages (SERPs) consider many Domain related, on-page, off-page, website-level, and various technical SEO factors to calculate a rank for a specific keyword. OTB Strategy is a leading digital marketing company in Delhi that adopts a 360° approach for SEO, SMO, content, and paid marketing to take your business a notch higher than rivals, in the online marketplace.
XML Sitemap
XML Sitemap is an important factor that is responsible for allowing Google to know the number of web pages that a website has, even before crawling the website. This feature can be used to prevent unwanted web pages to be taken into account by Google.
Robots.txt File
The robots.txt file is essential to manage crawler traffic to your site. This is used to avoid overloading your site with requests by indicating to the crawler that it can access your website.
Https Certification
More than 90% of websites that are ranking on Google’s SERP in the top 3 positions for high-volume keywords would have this certification. This means https builds trust amongst the visitors as well as Google, boasting the website is safe to visit.
Informative Content
Google is ought to prefer web pages that have long and informative content. Landing Pages with informative content along with neatly stuffed targeted keywords have a high chance of getting into the top ranking.
Backlink Quality
Backlinks are playing a significant role in Google ranking. Earlier, the count of the backlinks was considered but now the quality matters too. Quality is measured by the relevance and authority of a domain that is providing a backlink to your website.
Website Speed
According to Google Analytics, websites that are having slow speeds or response times are having a larger percentage of bounce rate. A fast website with a loading speed under 2 seconds tend tends to have a lower bounce rate and a higher chance of user interaction, giving it an edge in Google ranks too.
Accelerated Mobile Pages (AMP)
As more and more users are now using their mobile devices for search, AMPs are getting essential too. A mobile-friendly website has a higher chance of ranking on mobile devices as well as on desktops, making it one of the biggest ranking factors.
Click Through Rate (CTR)
CTR is an aspect to determine the level of satisfaction of a user after visiting a website. CTR depends upon the information that a website is providing when a user searches for a keyword. CTR is one of the most complicated aspects that Google has incorporated into its ranking algorithms.
Why Choose OTB Strategy
Google is always upgrading its algorithms so as to fetch the best possible results in its SERPs. However, the constantly evolving algorithms mean the ever-evolving digital marketing techniques are more & more complicated. This means a solution fit for somebody may not work for others. This is why OTB Strategy creates tailor-made digital marketing strategies and is known to be the best Digital Marketing Company in Delhi. Our ever-evolving “Out Of The Box” digital marketing strategies help businesses to attract more website visitors, convert them into profitable customers, and build trust among prospective clients.
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