What are the Differences Between B2C and D2C?
The right model to engage with customers is paramount in the ever-changing business landscape. Two business models that have dominated commerce are B2C, or Business-to-Consumer, an
Social Media Metrics: Easy Way to Improve Your Marketing
Social media has emerged to be the backbone of a modern marketing strategy. Be it a small business looking to develop brand awareness or an international house driving sales throug
Dropped Pin Guide: How to Mark, Save, and Share Locations on Google Maps
In an era where navigation technology seems to run our lives, Google Maps has become a hub for convenience and accuracy. The Dropped Pin feature, although straightforward, proves p
What Are URL Parameters?
URL parameters, or query strings, are essential to pass additional information via a URL. They manifest as key-value pairs following a URL’s question mark (?). These paramete
What is Competitive Analysis in SEO
Competitive analysis in SEO refers to the process of critically analysing your online competition’s strategies so that you understand their strengths and weaknesses. This mea
Which Hashtags are Suitable for Your Brand?
A hashtag is a word or phrase preceded by the # symbol, which is used to categorize and group content on social media platforms. When a user clicks on a hashtag or searches for it,
What is a Content Strategy?
A content strategy is a plan for creating, publishing, and managing content that aligns with a business or organization’s goals and objectives. It involves developing a framework
What’s the Right Time to Hire an SEO Company?
SEO is a slow process but is essential for a website and its prospective clients. An SEO expert is responsible for a website’s reach to the right set of audiences. As online comp
Event Management Company
In today’s world, where businesses strive to stand out in crowded markets and individuals seek unforgettable experiences, the role of event management companies has become increa
Digital Marketing Guide With Top Ranking Factors For 2023
The Digital landscape is growing at a rapid pace. Today, users tend to browse through their mobile devices instead of regular desktops. As per the latest statistics, more than 7 bi