Abhishek Sharrma
Brand & Growth Strategy Consultant
Founder – OTB Strategy
I build brands that dominate categories and strategies that drive measurable revenue growth. I don’t believe in vanity metrics — every move is designed to create market advantage, customer acquisition, and long-term scale.
From positioning and go-to-market strategy to growth acceleration and performance optimization, I work where data meets decisive execution. I help businesses identify gaps, outmaneuver competition, and convert brand potential into commercial results.
India | Working with brands across categories & markets
Short Introduction
Brand & Marketing Expert for CEOs Who Want to Lead Markets, Not Just Compete.
In today’s market, brands don’t lose because they lack budgets. They lose because they lack clarity.
I work with founders, business leaders, and marketing teams to solve the most critical questions:
- What should the brand stand for?
- How do we differentiate in a cluttered market?
- How do we connect with the Indian consumer emotionally and still drive revenue?
- How do we build communication that doesn’t just look good—but sells?
My approach is built on deep consumer understanding, strong strategic thinking, and communication that aligns with business goals.
What I Specialize In
Brand Strategy & Positioning
• Brand purpose, values & narrative
• Market & competitor mapping
• Positioning and differentiation strategy
• Brand architecture & portfolio strategy
Outcome: Sharper identity + stronger recall + premium perception
Go-To-Market & Growth Strategy
• Launch planning
• GTM strategy
• Funnel-based marketing strategy
• Growth roadmaps for 90 days / 6 months / 12 months
Outcome: Clear execution path + higher conversion + scalable marketing system
Communication & Content Strategy
• Brand storytelling
• Campaign strategy & creative direction
• Social media communication strategy
• Content pillars and messaging structure
Outcome: Higher engagement + better brand love + stronger connection
Research & Brand Audit
• Brand health check
• Customer journey audit
• Consumer behaviour insights
• Cultural & category trend research
Outcome: Clear gaps + clear growth opportunities + smarter decisions
Who I Work With
I work best with:
- Founders & business owners building long-term brands
- FMCG, lifestyle, retail, healthcare and service brands
- Marketing teams needing clarity, structure and storytelling direction
- Brands targeting Tier 1 + Bharat / Tier 2-3 audiences
Whether the audience is urban India or Bharat, the principle remains the same: People buy brands that feel relatable, trustworthy, and aspirational.
If you're building a brand and want clarity on your next big move.
Scaling Brands With Precision & Power
STARTUP BRAND FOUNDATION
Every startup needs clarity before scale.
We help early-stage and growth-stage startups define positioning, refine messaging, and build a brand identity that attracts users, investors, and talent. From pitch alignment to visual identity, we ensure your brand communicates confidence and vision.
GROWTH HACKING & USER ACQUISITION
Startups don’t need marketing — they need traction.
We build rapid experimentation frameworks combining paid ads, funnel testing, performance creatives, & analytics to identify scalable acquisition channels. Every campaign is optimized for CAC reduction.
ORGANIC GROWTH STRATEGY
SEO and content systems that validate demand, build authority, and drive long-term inbound growth.
LAUNCH & SCALE CAMPAIGNS
Integrated digital campaigns designed to generate traction and accelerate growth at every stage.
PRODUCT STRATEGY & VALIDATION
Before scaling, startups need clarity and market validation.We help define product positioning, refine value propositions, and validate demand through data-driven testing.