Scaling Lead Generation While Reducing Cost per Lead
Client Profile
- Industry: B2B Services
- Stage: Growth
- Market: India
The Challenge
- Rising cost per lead
- Poor lead quality
- Low landing page conversion
- Inconsistent ROI from ads
Our Strategy & Execution
We optimised for conversion efficiency and lead quality.
Key actions:
- Funnel & landing page optimisation
- Audience segmentation & targeting
- Creative testing & messaging alignment
- Lead quality filters & CRM integration
Execution
- Redesigned landing pages
- A/B tested ad creatives
- Introduced lead scoring
- Optimised follow-up process
Results (60 Days)
- 45% reduction in cost per lead
- 2× increase in conversion rate
- Higher quality demo bookings
- Improved ROI on ad spend
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