Airtel Payments Bank – Retail Perception Study and Solution

Brief

To reinstate the perception of Airtel Payments Bank as a credible banking solution.

Approach

A thorough research initiative was undertaken, involving interviews with retailers, customers, and prospects.

The aim was to gain deeper insights into the current perception of Airtel Payments Bank within its outlets.

The findings highlighted a prevailing challenge – Airtel Payments Bank was often perceived as more of a recharge point or a general store rather than a traditional bank.

Insights

The research highlighted the need for a visual overhaul to reinstate Airtel Payments Bank's identity as a credible banking entity.

Strategy

In response to the research insights, a series of targeted branding elements were meticulously crafted. These elements were strategically designed to revamp the visual identity of Airtel Payments Bank, aligning it more closely with the characteristics traditionally associated with banks.

Gallery

Date:

March 9, 2022

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