Homefoodi’s Successful App Launch

Objective

Homefoodi, an innovative online food delivery service, specializing in fresh meals crafted by authentic home chefs, aspired to amplify brand recognition and secure extensive app installations.

Approach

The campaign strategy revolved around the thematic message, "Behind every master chef, there is a home chef—their mother." This narrative was woven into various communication channels to resonate with the audience.

Campaign Elements

Digital PR

Extensive efforts were dedicated to creating a buzz about the app through digital public relations. This involved strategic content placement and outreach to online platforms.

Influencer Activities

To establish credibility and trust, influencer collaborations were conducted. Well-known personalities in the culinary space endorsed the app, contributing to a positive brand image.

Results (October 2019 - March 2020)

App Installations

Surpassed the target with over 10,000 installations within the six-month time frame.

App Rating

Achieved a commendable 4.7 app rating, indicating high user satisfaction and positive feedback.

Social Media Engagement

Likes

Exceeded expectations with more than 57,000 likes on various social media platforms.

Followers

Cultivated a robust community, amassing over 58,000 followers.

Gallery

Date:

April 17, 2024

Category: