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Aromazeia’s Amazon Sales Surge through Strategic Optimization

Brief

Aromazeia, a rapidly growing brand in the aromatherapy and wellness sector, sought to enhance its presence on Amazon and boost sales.

Approach

1 Product Listing Optimization

  • Thorough analysis and refinement of product listings.
  • Optimization of product details, content, and cataloging for improved SEO ranking.

2 Brand Store Setup

  • Establishment of a dedicated brand store on Amazon to enhance the consumer experience.
  • Development of an A+ Listing to showcase products with compelling visuals and detailed content.

3 Sales Campaigns

  • Implementation of targeted sales campaigns to reach a wider audience.
  • Strategic use of higher-ranking keywords for increased visibility.

Execution

1 Listing Enhancements

  • A meticulous review and enhancement of product listings were conducted, ensuring alignment with customer search behavior and preferences.
  • Keywords were strategically incorporated to boost organic search ranking.

2 Brand Store Creation

  • Aromazeia’s brand store was set up on Amazon, providing a cohesive and branded shopping experience for customers.
  • A visually appealing A+ Listing was developed, offering detailed insights into product features and benefits.

3 Sales Campaigns

  • Targeted campaigns were designed to reach specific demographics interested in aromatherapy and wellness products.
  • The utilization of high-ranking keywords in campaigns aimed to capture the attention of potential customers.

Results

After implementing the optimization strategies, Aromazeia witnessed a remarkable turnaround in sales within just one month.

Before Changes (Feb 2022)

Monthly Sales: INR 42,000

After Changes (March 2022)

Monthly Sales: INR 3,05,000

Date:

April 17, 2024

Category:
Case Studies
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