Aromazeia’s Amazon Sales Surge through Strategic Optimization
Brief
Aromazeia, a rapidly growing brand in the aromatherapy and wellness sector, sought to enhance its presence on Amazon and boost sales.
Approach
1 Product Listing Optimization
- Thorough analysis and refinement of product listings.
- Optimization of product details, content, and cataloging for improved SEO ranking.
2 Brand Store Setup
- Establishment of a dedicated brand store on Amazon to enhance the consumer experience.
- Development of an A+ Listing to showcase products with compelling visuals and detailed content.
3 Sales Campaigns
- Implementation of targeted sales campaigns to reach a wider audience.
- Strategic use of higher-ranking keywords for increased visibility.
Execution
1 Listing Enhancements
- A meticulous review and enhancement of product listings were conducted, ensuring alignment with customer search behavior and preferences.
- Keywords were strategically incorporated to boost organic search ranking.
2 Brand Store Creation
- Aromazeia’s brand store was set up on Amazon, providing a cohesive and branded shopping experience for customers.
- A visually appealing A+ Listing was developed, offering detailed insights into product features and benefits.
3 Sales Campaigns
- Targeted campaigns were designed to reach specific demographics interested in aromatherapy and wellness products.
- The utilization of high-ranking keywords in campaigns aimed to capture the attention of potential customers.
Results
After implementing the optimization strategies, Aromazeia witnessed a remarkable turnaround in sales within just one month.
Before Changes (Feb 2022)
Monthly Sales: INR 42,000
After Changes (March 2022)
Monthly Sales: INR 3,05,000
Date:
April 17, 2024