DECATHLON Salt Lake, Kolkata – Store Launch

Brief

To generate buzz, maximize reach, and achieve unprecedented sales figures during the initial launch phase of DECATHLON Salt Lake, Kolkata.

Execution

1 Targeted Catchment Area Focus

  • Identified a 5 KM catchment area to concentrate marketing efforts and engage with the local community.
  • Conducted Resident Welfare Association (RWA) activities to raise awareness and generate excitement about the upcoming store.

2 Pre-Launch Awareness Campaign

  • Leveraged RWA activities to build anticipation among the local community.
  • Executed a comprehensive pre-launch awareness campaign to ensure a strong initial turnout.

3 Launch Event and Media Coverage

  • Organized a press conference for the store launch to attract media attention.
  • Engaged with 50+ media outlets, including print and digital, to cover the event and amplify its reach.
  • Positioned the launch event as a noteworthy occasion, creating a sense of community involvement and celebration.

Result

The strategic approach to the launch of DECATHLON Salt Lake, Kolkata yielded remarkable results, setting a new standard for store launches within the DECATHLON network.

Sales Achievement (First Two Days):

DECATHLON Salt Lake, Kolkata achieved the highest number of sales compared to all other DECATHLON store launches until January 6th, 2019.

Date:

April 17, 2024

Category: