MAMTA-HIMC, Fundraising Campaign for Children with Malnutrition
Result
MAMTA-HIMC, a non-profit organization dedicated to child health, initiated a fundraising campaign with the primary goal of raising funds to address the critical issue of malnutrition in children.
Objective
The primary objective of the campaign was to raise funds to support children suffering from malnutrition, with a target set at Rs. 50 Lacs.
Execution
To achieve its fundraising goals, MAMTA-HIMC adopted a strategic approach, leveraging a budget of INR 80,000 for targeted advertising across various digital platforms. The campaign utilized Facebook, Instagram, and Google Display Ads to reach a broad audience and engage potential donors.
Results
The campaign successfully raised Rs. 22.5 Lacs to support children suffering from malnutrition.
