22 Types of Content Marketing You Should Know in 2025

In this digital-first age, content marketing is not just a buzzword but the backbone of brand storytelling, customer engagement, and long-term business growth. But with the internet saturated with information, how can you stand out? The answer lies in adopting the right content marketing types that connect with and convert your audience at every stage of the funnel.

If you’re a startup just beginning the marketing trail as you try to build awareness or a big brand trying to hang onto its valued customers, you need to understand the various types of marketing content very well; it can be a game-changer for you in 2025.

What is Content Marketing?

Content marketing is a strategic and deliberate approach toward creating and disseminating relevant and critical content that can easily attract your targeted audience and, ultimately, lead to profitable customer action.

Content marketing does not try to sell the product/service via direct promotion, unlike traditional marketing. Rather, it builds trust and brand loyalty by engaging, educating, or entertaining the consumer. 

It is best viewed as a conversation between your brand and its audience, more or less powered by those marketing content types that are informative, intelligent, and entertaining.

Why You Should Use Content Marketing?

Let’s face it: Consumers today are smarter, more skeptical, and want value before any considerations of purchase. Content marketing helps build that relationship by providing something worthwhile before asking anything in return.

Businesses are increasingly spending these days on various forms of content marketing because it:

• Brings organic traffic.
• Builds social credibility.
• Encourages customer retention.
• Supports SEO efforts.
• Generates qualified leads.

Some dynamic facts about content marketing

• 67% of marketers say content marketing generates leads.
• 70% of consumers prefer to learn about a company via articles instead of ads.
• Consistent bloggers get 55%-more website visitors than non-bloggers.
• 87% of video marketers say video creates good ROI for them.
• 76% of B2B marketers use content marketing for demand and lead generation.

22 Different Types of Content Marketing

Let us discuss what types of content will most effectively engage consumers in content marketing in 2025. The format should be a mixture to suit your business objects, audiences, and platform strategies.

Here are 22 kinds of content marketing:

• Blog Posts
• Infographics
• Videos
• Podcasts
• E-books
• Case Studies
• Whitepapers
• Email newsletters
• Webinars
• Templates & Checklists
• User-Generated Content (UGC)
• Memes & GIFs
• Quizzes & Polls
• Product Guide
• Landing Pages
• Courses and Tutorials
• Social Media Posts
• Interactive Tools
• Press Releases
• Customer Testimonials
• Slide Decks and Presentations
• Augmented Reality (AR) Content

Below, we have explained each type of content for content marketing in brief. If you want to learn about content marketing types in-depth, then just scroll down and read each of them one by one.

1. Blog Posts

Blogs remain among the most potent tools for educating the audience, ranking in searches, and gaining long-term organic traffic. They help answer customers’ questions and allow brands to present their voice and expertise. Whether a how-to or an opinion piece, blogs are ideal platforms to keep audiences engaged while trying to cover multiple keywords. The big plus? They could remain relevant for years, depending on the number of updates made.

2. Infographics

Infographics are beautifully crafted, informative, and incredibly shareable. They transform complicated data into visuals that easily relay information to an audience at a glance. They simplify processes or present statistics: very social-media-friendly and presentable. Plus, infographics often get picked up by other websites, scoring you some quality backlinks. 

3. Videos

Dynamic, emotional, and great at telling a story, videos offer great engagement that no other medium can provide. Be it a product explainer, a behind-the-scenes look into the making, testimonials, or educational reels, video speaks to the users. With all the buzz surrounding YouTube, Instagram, and TikTok, video marketing is an invaluable weapon in your marketing arsenal. People tend to retain 95% of a message when they watch it on video, against just 10% of it when reading the same content.

4. Podcasts

Podcasts allow your audience to listen while commuting, working, or exercising. Fits perfectly into their routine. Helps you build loyalty, thought leadership in a niche area, and deliberate on specialized topics in depth. The inclusion of guests and industry experts can further expand reach and add credibility.

5. E-books

E-books are those insights at high values in a more in-depth downloadable format. Typically aimed at lead generation, they are often gated, meaning users will share their contact info to receive the e-book. This makes e-books a very potent tool in B2B content marketing. A properly executed e-book gives credibility to the author as an authority in his field.

6. Case Studies

Case studies are real-life success stories that show how your product or service solved a problem for the customer, proving to be highly persuasive in the consideration stage of the buyer’s journey. Trust-bolstered case studies provide social proof through measurable results and customer testimonials.

7. Whitepapers

White papers are lengthier documents powered by research and, many times, filled with data, analysis, or industry insight. They are more formal than e-books and mostly cater to decision-makers in the B2B space. Hence, a well-researched white paper can work best in establishing authority on data-driven content. 

8. Email newsletters

Newsletters are a continuous conversation with the audience. Keeping you in front of them, you share updates, promotions, blogs, or curated insights right into their inbox. Personalization and providing rich value in emails increase open rates, engagement, and even sales in the long run is relationship-building. 

9. Webinars

This presents another opportunity to meet your audience at your real-time live product demo, workshop, or Q&A session. Webinars are the best for both involvement and education. They help build trust, give your brand a face and voice, and then repurpose into other content such as blogs or videos.

10. Templates & Checklists 

Invitingly practical and actionable, in an easy-to-approach manner; once used, the immediate life experience is. They help users take the next confident steps and often make repeated visits to your site, providing these downloads for yet more excellent lead generation and brand loyalty.

11. User-Generated Content (UGC)

User-generated content (UGC) is the participatory spectrum, whereby consumers review, share photos, or videos, or even make a few posts on what your business or product means to their lives. It is natural, credible, and so much for the power of persuasion in the buyer’s mind. UGC works wonders with social media, builds a community around it, and saves your brand time and money on the long content coverage.

12. Memes & GIFs

Memes are not for every brand, nor should they be—but in a fun spirit, they do wonders toward making cultural claims and relevance. Memes and gifs generate huge engagement across channels such as X (formerly Twitter) and Instagram. They might single-handedly humanize your brands and achieve higher connections within younger generations.

13. Quizzes & Polls

Quiz and poll entries make traffic stop, work, and have fun. They greatly increase time spent on-site, provide insight into potential users, and convert leads. From “Which product is most catered to you?” to “Rate your experience,” the combinations are endless. 

14. Product Guide

The customer knows exactly how to use a given offering to make the most use of it through the product guide, manual, or how-to article. This reduces the number of queries to customer support and builds a sense of confidence within the customer regarding the brand. Good guides don’t just give users facts; they delight them to maximize value from their purchase. 

15. Landing Pages

A landing page has just one job-to convert. Whether for someone to sign up for something, download a file, or buy a product, these pages are laser-focused and convincing. Such strong CTAs, visuals, and copy make them crucial components of paid campaigns and lead funnels. 

16. Courses and Tutorials

Online courses or video tutorials give your audience an in-depth training experience, making them see you as an expert. This will also help foster one of the best loyal communities. Free or freemium content builds trust and encourages upselling of premium products or services. 

17. Social Media Posts

They have become this, from sleek business bites to pages jam-packed with images or things that turn out to be too interesting to digest in a few seconds. Every platform slightly demands a different content strategy, but in a nutshell are aiming toward these categories: engaging, entertaining, and relevant. Build strong social media content, and you build community and conversation.

18. Interactive Tools

Think calculators, budget planners, or interactive quizzes – these tools engage the user while providing instant personalized value. They elevate the user experience and give insights into customer requirements. Moreover, keeping users busy with interactive tools makes them spend more time on your site, which helps boost SEO. 

19. Press Releases 

Press releases create awareness about anything that is going on with a company, be it the launch of a product, the winning of an award, or the entry into a partnership. They are essentially vehicles to communicate with journalists, influencers, and a whole new audience. A good press release paves the way for building authority and garnering media interest organically.

20. Customer Testimonials

Nothing beats listening to the voice of a happy customer telling his story. Testimonials, whether written, visual, or video, engender trust and remove doubt from prospective clients. In a very humanizing way, testimonials promote brands while enhancing their credibility at the most crucial stage of the buying process.

21. Slide Decks and Presentations

Well-designed slides presented on SlideShare and at conferences bolster thought leadership, particularly among B2B marketers who are interested in educating or pitching audiences. Presentations can also be recycled into blogs, videos, or downloadable resources. 

22. Augmented Reality (AR) Content

AR content allows users to try something before purchase, be it previewing furniture in a room or virtually trying on clothes or a makeup look. Such an immersive experience enables users to feel more confident about what they are going to spend their money on. For industries like retail, fashion, and real estate, AR content is a big game-changer.

Conclusion

Content marketing isn’t just about writing blogs or sending emails anymore. In 2025, brands must start diversifying their marketing content types to break through the barrier of an oversaturated digital space. Whether it be immersive AR content or bite-sized memes, marrying the content format to audience needs and brand voice is key.

With these 22 different types of content marketing, you can build trust, increase visibility, and get conversions like never before.

Which types of content for content marketing are best for your brand? Connect with OTB Strategy to craft a proven content marketing plan that will deliver results.

FAQ

1. What are some of the most effective types of content marketing in 2025?

Videos, blog posts, podcasts, infographics, and user-generated content will prove to be some of the most effective types of content marketing by 2025. These formats engage the customer at different stages in the buying cycle, and as such, they will prove to be very effective marketing tools for brand visibility and connecting with customers. 

2. How can I determine which type of content marketing is suitable for my business?

Understand your target audience and business goals to figure out the best platforms you would like to use for distributing content. For instance, the B2B company would find that the white paper and case studies would work better than the social media posts and videos that could align well with a B2C brand. You can also conduct a content audit and competitive analysis to develop a better content strategy.

3. Do I need to be using all 22 types of content marketing?

Not all of them, not by a long shot- it would be nice to know about all the different kinds, but what matters is selecting those that will best fit your brand, resources, and audience needs. Quality does count much more than quantity in the area of content marketing.